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IBM: We created a
set of "compressed experienced" to help Big Blue's managers accelerate
the improvement in problem analysis and decision making that normally takes many
years of ordinary experience.
AT&T: We created
prototypes for mobile interaction, and interfaces for unified communication.
Hoffmann LaRoche: We
created a "bright idea program" that not only motivated employees to
make improvements, but prompted their minds in creative, practical directions.
The program was credited with saving millions of dollars.
Pitney-Bowes: We
reduced paperwork and improved productivity by creating a time-saving alternative
to traditional call-reporting. Sales personnel had to complete only one simple
card per week versus endless pages. Fed into a computer, the data summarized call
activity and produced reports showing all hands how the better producers invested
their time. A mental model, capsuling the sales process, was also employed.
Other organizations,
large and small: We specified a "universal directory" approach for
unifying people, events, plans, actions, and information ... showed magazine editors
and computer researchers how to apply "elements of thought" in their
various tasks ... developed weekly bulletins to foster "other-directed thinking"
in service personnel ...
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create systems, too ...
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