Thursday, March 12, 2009

John Hancock Introduces New Needs-Based Tools for Long-Term Care (LTC) Insurance Marketing

John Hancock is launching a set of needs-based marketing and prospecting tools to help financial representatives reach out to consumers and grow their long-term care insurance business. Included are new brochures, new direct mail tools such as letters and postcards, as well as seminar materials. (PRNewswire)

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Health and Fitness Tops Consumers' List of Worries, According to Northwestern Mutual Charitable Campaign

When Northwestern Mutual asked people to let their worries go as part of an engaging interactive website, more than 42,000 visitors to the site chose Health & Fitness as their top concern. Based on these votes, the Northwestern Mutual Foundation has decided to contribute $400,000 to Activate America(R), the YMCA's response to the nation's health crisis ... Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, and other products. (PRNewswire)

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Wednesday, March 11, 2009

4 Ways to Cover the Cost of Long-Term Care

Out of your pocket, Medicaid, long-term care insurance, and a reverse mortgage. Which is right for you?. (U.S.News & World Report)

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7 Tips for Buying Long-Term Care Insurance

LTC policies are complicated, and timing is tricky. But they may be a sound purchase for some people, consumer advocates say. Seven key factors should be taken into account. (U.S.News & World Repor)

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Monday, March 09, 2009

Industry Leaders Applaud Formation of Long Term Care Insurance Guild

As the need for long term care insurance grows, agents and allied professionals face the challenge of reaching prospective clients efficiently and with a high level of professionalism. And the public faces the challenge of finding qualified agents in their geographic area. A new organization will aid the pros as well as the public: the Long Term Care Insurance Guild, or LTC Guild for short. (Insurance NewsNet)

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Will Health Reform Include Long-Term Care?

Long-term care financing is the 800-pound gorilla of social problems waiting just around the next bend in public policy.... Will Health Reform Include Long-Term Care? In a word: No. (Gerson Lehrman Group)

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Study debunks long-term care Medicaid 'myth,' researchers say

More individuals are willing to pay privately for long-term care services than previously thought, authors of a new study assert. (McKnights)

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Sunday, March 08, 2009

Study Reveals Benefits of Starting Long-Term Care Planning Prior To Retirement

A study of over 250,000 individuals who purchased long-term care insurance last year reveals the significant benefit of starting the planning process in your 50s, prior to reaching retirement age. The research was conducted by the American Association for Long-Term Care Insurance (AALTCI). (BigNews)

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Nursing home costs force choice between welfare and impoverishment

Suppose you are living the American Dream: you own a house and you have saved enough for a comfortable retirement. You have children and your children have children. Then a bad thing happens ... (Daily News Tribune, Waltham, MA)

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Customizing Policies Can Cut Down Insurance Costs

"Purchases of long-term care insurance and life insurance are often driven by emotion, and that's not smart," says Frank Boucher, a certified financial planner at Boucher Financial Planning Services in Reston, Va. "It's really important to understand all of the provisions of ... policies and balance them against ... expected needs." (TheDay)

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