LTCFP news

RELEASE ON RECEIPT - October 10, 2005

Averting Financial Disaster for 20 Million -- Local Expert Leads Effort Here

Led Locally by Susan Lenihan of Northport, Public-Private Coalition Seeks Long-Term Care Protection for All

Northport, NY, October 10 – According to the U.S. Department of Health and Human Services, by 2025 more than 20 million Americans -- incapacitated athletes and children as well as aging baby boomers -- will need long-term care services. Ordinary health insurance won't cover it. Neither, in all likelihood, will Medicaid, as legislative reform cracks down on benefits claimed by the affluent. Yet, "We can have long-term care protection for every American," says Susan Lenihan, Partner of LTC Financial Partners LLC.

Toward that ambitious goal, Lenihan's organization is sending a large delegation to the 2005 National LTCi Producers Summit in Kansas City, MO, at the Westin Crown Center Hotel, October 16-18.

"Almost every American will be seriously affected by this," says Lenihan. "All it takes is for one member of their family to get hurt or sick for a long period." Lenihan believes, as do growing numbers of federal and state legislators, that LTC protection should be as common as auto insurance. "We're going to make it happen!" she asserts. "And it all starts here, at this conference." Over 700 participants are expected, with invited VIP's from government and the private sector.

While immediate disasters command headlines, the long-term care crisis -- which could bankrupt tens of millions -- goes virtually unnoticed. "Most people just don't realize the danger they face," says Lenihan. "They're healthy and bullish about their future. What they don't know is that by living longer, they're exposed to more bouts of incapacity than previous generations were." Those bouts require expensive care not covered by regular insurance. A federal awareness campaign, conducted earlier this year, made promising inroads, but "the vast majority of Americans remain in the dark," says Lenihan. The Kansas City get-together aims to start fixing that, and also to spark an ever-improving set of public and private-sector solutions.

Lenihan’s program ties in with the NY state long term care partnership program and its multi-million-dollar public awareness campaign. Susan Lenihan has been a long term care insurance specialist for five years, and was a physical therapist for the 22 years prior specializing in long term care and home care. Representing multiple major carriers with sound financial reserves and selective underwriting standards, she has been nationally recognized as one of the leading producers for this specialized protection of assets and independence. As part of the public education service, Lenihan will make herself available to area groups and companies for briefing sessions, after-dinner talks, and lectures. Program chairs may reach her at 631-262-7167.

MEDIA CONTACTS:
Susan Lenihan of LTC Financial Partners -- 631-262-7167 - www.eranova.com/LTCFP-SusanLenihan
Jonas Roeser of LTC Financial Partners - 425-284-4863
Dick Samson of EraNova Institute for LTC Financial Partners – 973-335-3699 – media@eranova.com