RELEASE ON RECEIPT - December 18, 2006

Agents Keep Flocking to LTC Financial Partners, the Fast-Growing Long Term Care Insurance Brokerage; 239 Have Joined So Far

"The Best People Are Coming Together In One Organization," Explains Partner Ken Merritt of Fayetteville

Fayetteville, AR, December 18 – As 77 million soon-to-retire baby boomers promise to explode the long term care industry, one company is exploding already: LTC Financial Partners LLC, the nation's most experienced long term care insurance brokerage. The firm has grown from 85 agents two years ago to 239 today, an impressive 281% increase.

What's the big draw? "We think it's two things," says Ken Merritt, Partner of the national organization. "First, the best agents want to rub shoulders with others who are also best in class. Working with top colleagues can help them perform at their peak."

Merritt is recognized as one of the nation's leading specialists on long term care insurance and its impact on one's financial security, estate protection, and lifestyle.

The second reason for the influx of agents is monetary. "We provide ownership and a second income stream," Merritt explains. "We're the only large national brokerage where agents own shares in the business and get a piece of the action. This is over and above their regular income from premiums and renewals." Merritt says that ownership carries more than the allure of money. "There's a special status that goes with it. It's like being in a law firm as a full partner; you're a respected member of a professional fraternity."

Details of the ownership plan are available from Merritt at 479-444-8834.

Other factors also help to explain the rapid influx of top agents. One is the organization's alliances with other professional organizations including banks, financial advisory firms, in-home care providers, and associations such as the National Network of Estate Planning Attorneys. Another factor is central support for marketing, public relations, and lead generation "so agents don't have to make so many cold calls," says Merritt.

Ken Merritt began his career in the insurance industry over 32 years ago, and has focused on long term care insurance for the past 7 years. He has received awards and recognition including the National Quality Award, for 22 years and the National Sales Achievement Award for 20 years.

He is a Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC) and a Long Term Care Professional (LTCP). As part of the public education service, Merritt will make himself available to area groups and companies for briefing sessions, after-dinner talks, and lectures. Program chairs may reach him at 479-444-8834.

MEDIA CONTACTS:
Ken Merritt of LTC Financial Partners, Fayetteville, AR - 479-444-8834 - www.eranova.com/LTCFP-KenMerritt
Jonas Roeser, Marketing Director, LTC Financial Partners - 425-284-4863
Dick Samson of EraNova Institute for LTC Financial Partners - 973-335-3699 – media@eranova.com

# # #

Photo of Ken Merritt: