RELEASE ON RECEIPT - March 20, 2006

Contest Seeks New Image for Longer-Living Americans, Sponsored by LTC Financial Partners of Felton

Following Census Bureau Report of Improving Health, Local Seniors Are Invited to Submit Age-defying, Un-wimpy Activities

Felton, CA, March 20 -- Over 65 no longer means over the hill, but old stereotypes remain, according LTC Financial Partners LLC, the nation's most experienced long term care insurance brokerage. To change perceptions, they are running a contest to show just how alive and capable today's seniors really are.

The "Over 65, Into Over-Drive" contest solicits examples of robust, dynamic activity. Americans 65 or older are invited to submit their stereotype-breaking physical and mental feats. Entrants must complete the following sentence in 25 words or less: "I am over 65 and ..." Examples of entries are --

The contest may seem tongue-in-cheek but the intent is serious. As 77 million baby boomers approach a robust retirement and ever-increasing lifespans, seniors continue to suffer from a wimpy image. On March 9 the U.S. Census Bureau reported improving health and wealth among senior Americans, along with a projected doubling of the 65-plus population over the next 25 years. "The new reality needs to get into people's heads," says Barbara Hanson, Partner of LTC Financial Partners. "It's 2006, not 1806. Today's seniors are healthy, active, and dynamic. But the public still associates retirement age with slowing down, losing memory and so forth. That's all wrong."

Submissions should be "basically true, but poetic license is allowed," says Hanson. All submitters will receive a free copy of the guidebook, “Dignity for Life - Facts That Can Protect Your Assets and Quality of Life.”

All submissions will be posted on the Internet. Winning entries -- a selection of the most interesting and diverse -- will be announced to the media, on June 12. A submission form is available online, at http://www.eranova.com/LTCFP/over65contest.htm. Submissions may also be made by contacting Hanson at 831-335-4949.

Barbara Hanson has specialized in long term care insurance since 1995 and earned the respected status of Master Agent Emeritus from one of the largest long term care insurance carriers in the industry. Today, as an independent agent representing all major carriers, she is ideally positioned to help individuals, families, and businesses design customized long term care strategies to fit their budget. She has served her community as an active member of the Chamber of Commerce and is a major supporter of her local Alzheimer’s Association. Having had extensive personal experience with long term care in her previous career as an activity director in long term care facilities as well as in her own family, Hanson understands the challenges people face when a friend or family member needs help to stay home safely. She has helped over 1,000 families plan for the potentially devastating financial risk associated with long term health care problems. Barbara shares her expertise through public seminars, guest media appearances, corporate education, and individual consultations.

MEDIA CONTACTS:
Barbara Hanson of LTC Financial Partners - 831-335-4949 - www.eranova.com/LTCFP-BarbaraHanson
Jonas Roeser of LTC Financial Partners - 425-284-4863
Dick Samson of EraNova Institute for LTC Financial Partners - 973-335-3699 – media@eranova.com

LTC Financial Partners LLC - Felton, CA

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Photo of Barbara Hanson: