RELEASE ON RECEIPT - September 18, 2006

Long Term Care Insurance Agents Become Educators, A New Trend

Felton-Based LTC Agent Barbara Hanson Will Offer Seminars and Briefings to Local Groups

Felton, CA, September 18 - Most people hate sales pressure, especially from the likes of insurance-company representatives. And for complex decisions like selecting a long term care policy, "people need lots of information and time to consider the facts," says Barbara Hanson, Felton-based Partner of LTC Financial Partners, the nation's most experienced long term care insurance brokerage. "People want information, not forms to sign," she adds.

So Hanson and colleagues are leading the industry by doing a 180. They're turning to education as a means of informing the public prior to consideration of policy options. "Long term care insurance is so vital, and the factors surrounding it are so complicated, many people just aren't ready to look at specifics," says Hanson. "So we're separating the learning step from the decision step. People want background information, answers, and time to think about it. So we'll be giving them the facts in public presentations, seminars, and briefings."

The informational events are part of a comprehensive national program called the Long Term Care Outreach and Education Program (or LTCOEP™), now being implemented at major organizations. "We're now making it available to organizations of all sizes and types," says Hanson, "small companies, associations, service clubs, church groups, and others."

Any local company or group may request one of the informational events, which may take the form of a talk, Q&A session, executive briefing, or training seminar. Following one of the events, individuals may request private conferences to review specific policy options, "if and when they're ready," says Hanson. Hanson's organization does not represent a single insurance carrier. Rather, it helps companies and individuals select the best A-rated carrier for their situation.

For scheduling an event, Hanson may be reached at 831-335-4949.

Barbara Hanson has specialized in long term care insurance since 1995 and earned the respected status of Master Agent Emeritus from one of the largest long term care insurance carriers in the industry. Today, as an independent agent representing all major carriers, she is ideally positioned to help individuals, families, and businesses design customized long term care strategies to fit their budget. She has served her community as an active member of the Chamber of Commerce and is a major supporter of her local Alzheimer’s Association. Having had extensive personal experience with long term care in her previous career as an activity director in long term care facilities as well as in her own family, Hanson understands the challenges people face when a friend or family member needs help to stay home safely.

She has helped over 1,000 families plan for the potentially devastating financial risk associated with long term health care problems. Barbara shares her expertise through public seminars, guest media appearances, corporate education, and individual consultations.

MEDIA CONTACTS:
Barbara Hanson of LTC Financial Partners, Felton, CA - 831-335-4949 - www.eranova.com/LTCFP-BarbaraHanson
Jonas Roeser of LTC Financial Partners - 425-284-4863
Dick Samson of EraNova Institute for LTC Financial Partners - 973-335-3699 – media@eranova.com

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Photo of Barbara Hanson: