RELEASE ON RECEIPT - September 29, 2006

Guidance from Doctors on Long Term Care Insurance; Information from Felton-based Agency to Be Available in Waiting Rooms

Felton, CA, September 29 - In a doctor’s office near you, look for facts on a matter of growing concern, long term care insurance. Starting today, informative waiting room displays are being supplied to physicians by LTC Financial Partners LLC, the nation’s most experienced long term care insurance brokerage.

"We are supporting doctors who want to help patients with this important health issue," says Barbara Hanson, Felton-based Partner of LTC Financial Partners. "For longer-living Americans, long term care insurance has become a vital protection." But getting the insurance is no slam-dunk like auto insurance, she adds. “Not everyone qualifies for it."

"Your doctor, it turns out, can be a key gatekeeper here," Hanson continues. "Your doctor supplies the medical information to the insurance company and your doctor can tell you when to apply, before it's too late. Doctors are the first line of defense. They know the medical history of their patients."

To help busy doctors fill this vital role, Hanson's organization has created the Long Term Care Outreach and Education Program (LTCOEP™) which includes an office patient quiz. Now available free to general practitioners and physicians in all specialties, the LTCOEP™ doctor materials consist of the quiz (in five quick questions) on a take-one card attached to the waiting room display. The doctor also receives twelve copies of Dignity for Life, a book co-authored by Hanson and other specialists. "Dignity for Life is a must read and is packed full with all the information on the subject," says Hanson.

The waiting room display states in bold type, "As your doctor, I am concerned about your plan for long term care.... Since the government has made it clear that health care programs will not expand to provide financing for long term care services, the responsibility is in your hands." The display then invites patients to "Take a card" containing the quiz, which "may help you understand the need to prepare for your future." The quiz has five questions highlighting little-known facts, such as the rising cost of long term care (now between $60,000 and $70,000 per year).

"In our experience," says Hanson, "about 40% of those who apply for LTC insurance get turned down. The main reason is health. This doesn't have to be." Doctors can help more people qualify by urging them to apply early, before disqualifying health problems arise, he points out. "And of course doctors are in the business of nurturing health itself, which promotes eligibility."

Doctors may request the LTCOEP™ kit by contacting Hanson at 831-335-4949, or by submitting a form at the LTC Hotline: http://www.ltchotline.com/display-for-doctors.html.

Barbara Hanson has specialized in long term care insurance since 1995 and earned the respected status of Master Agent Emeritus from one of the largest long term care insurance carriers in the industry. Today, as an independent agent representing all major carriers, she is ideally positioned to help individuals, families, and businesses design customized long term care strategies to fit their budget. She has served her community as an active member of the Chamber of Commerce and is a major supporter of her local Alzheimer’s Association. Having had extensive personal experience with long term care in her previous career as an activity director in long term care facilities as well as in her own family, Hanson understands the challenges people face when a friend or family member needs help to stay home safely.

She has helped over 1,000 families plan for the potentially devastating financial risk associated with long term health care problems. Barbara shares her expertise through public seminars, guest media appearances, corporate education, and individual consultations.

MEDIA CONTACTS:
Barbara Hanson of LTC Financial Partners, Felton, CA - 831-335-4949 - www.eranova.com/LTCFP-BarbaraHanson
Jonas Roeser of LTC Financial Partners - 425-284-4863
Dick Samson of EraNova Institute for LTC Financial Partners - 973-335-3699 – media@eranova.com

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Photo of Barbara Hanson: